Ketto is a Mumbai-based crowdfunding platform that was founded in 2012. It operates on a donation-based model that allows individuals and organizations to raise funds for various causes such as medical emergencies, education, disaster relief, and more. Ketto Business Model provides a user-friendly platform for campaigners to create and manage their crowdfunding campaigns, while also providing tools to promote the campaigns and engage with donors.
Ketto earns revenue through platform fees charged on the funds raised by campaigners, marketing and promotion services, and partnerships with corporate organizations. The platform has helped raise over 5 billion INR ($68 million USD) for various causes, with a success rate of over 80%.
How Ketto Business Model is Making Revenue
Crowdfunding as a Revenue Source
Crowdfunding is a method of fundraising that involves raising small amounts of money from a large number of people to finance a project, idea, or cause. Crowdfunding platforms like Ketto allow individuals and organizations to create a campaign and solicit funds from donors who support their cause. Donors can contribute small or large amounts of money towards a campaign, and the funds are pooled together to reach a fundraising goal.
Ketto uses crowdfunding as its primary revenue source. It charges a platform fee of 5% to 8% on the funds raised by campaigners on its platform. This fee is deducted from the total amount raised, and the remaining funds are transferred to the campaigner’s account.
Ketto has seen several successful crowdfunding campaigns, including:
This campaign aimed to provide education to underprivileged girls in India. It raised over 11 crore INR ($1.5 million USD) on Ketto, with over 10,000 donors contributing to the cause.
B. Mission Oxygen
During the COVID-19 pandemic, this campaign raised funds to provide oxygen concentrators to hospitals across India. It raised over 21 crore INR ($2.8 million USD) on Ketto, with over 48,000 donors contributing to the cause.
C. Help Lakshmi Walk
This campaign aimed to provide a prosthetic leg to a young girl named Lakshmi, who lost her leg in an accident. It raised over 16 lakh INR ($22,000 USD) on Ketto, with over 1,000 donors contributing to the cause.
These successful campaigns demonstrate the effectiveness of crowdfunding as a revenue source for Ketto and its ability to generate substantial funds for a wide range of causes.
Platform fees refer to the amount charged by crowdfunding platforms like Ketto Business Model to cover the costs of running the platform and providing support to campaigners. These fees are typically a percentage of the funds raised by the campaigners and are deducted from the total amount raised.
Ketto charges a platform fee of 5% to 8% on the funds raised by campaigners on its platform. The fee is calculated based on the amount raised and the type of campaign. For example, campaigns for personal causes such as medical emergencies and education may have lower fees, while campaigns for startups and businesses may have higher fees.
In addition to platform fees, Ketto may also charge payment processing fees for credit card transactions, bank transfers, and other payment methods.
Examples of successful campaigns on Ketto and the platform fees charged include
A. Oxygen for India
This campaign aimed to provide oxygen concentrators to hospitals across India during the COVID-19 pandemic. It raised over 21 crore INR ($2.8 million USD) and had a platform fee of 5%, resulting in a fee of over 1 crore INR ($135,000 USD).
The Street School: This campaign aimed to provide education and basic amenities to underprivileged children in Mumbai. It raised over 38 lakh INR ($52,000 USD) and had a platform fee of 5%, resulting in a fee of over 1.9 lakh INR ($2,500 USD).
C. Feline Foundation
This campaign aimed to provide medical treatment and care to stray cats in Mumbai. It raised over 19 lakh INR ($26,000 USD) and had a platform fee of 8%, resulting in a fee of over 1.5 lakh INR ($2,000 USD).
These campaigns demonstrate how Ketto’s platform fees contribute to its revenue and enable it to provide support to campaigners and maintain its operations.
Marketing and Promotion
Marketing and promotion play a crucial role in the success of crowdfunding campaigns on Ketto. Ketto offers various marketing and promotion services to campaigners to help them reach a wider audience and achieve their fundraising goals.
Ketto promotes campaigns through various channels such as social media, email marketing, and partnerships with media outlets. Ketto has a large social media following on platforms like Facebook, Twitter, and Instagram, which it leverages to promote campaigns to its followers. The platform also sends regular email newsletters to its subscribers, highlighting successful campaigns and new campaigns that may be of interest to them. Ketto also partners with media outlets to feature campaigns and increase their visibility.
Successful marketing and promotion strategies used by Ketto include
A. Social Media Campaigns
Ketto uses social media platforms like Facebook, Twitter, and Instagram to promote campaigns and engage with potential donors. It creates engaging content like videos, infographics, and images to showcase the campaign and encourage donations.
B. Email Marketing
Ketto sends regular email newsletters to its subscribers, featuring successful campaigns and new campaigns that may be of interest to them. These newsletters are personalized and tailored to the interests of the subscriber.
Ketto partners with media outlets and influencers to feature campaigns and increase their visibility. This helps to reach a wider audience and attract more donors.
Ketto monetizes its marketing and promotion efforts by charging campaigners for its premium marketing services. These services include customized marketing plans, social media marketing, and email marketing, among others. Campaigners can choose to pay for these services to increase their visibility and reach more potential donors. Ketto also earns revenue through affiliate marketing, where it earns a commission on sales made through its affiliate links.
In summary, marketing and promotion are critical to the success of crowdfunding campaigns on Ketto, and the platform offers various services to help campaigners promote their campaigns. Ketto monetizes its marketing and promotion efforts through premium marketing services and affiliate marketing.
Partnerships are an essential component of Ketto business model. Ketto has formed partnerships with various organizations to support crowdfunding campaigns and increase their visibility. These partnerships enable Ketto to reach a wider audience, attract more donors, and raise more funds for campaigns.
Ketto’s partnerships include corporate partnerships, nonprofit partnerships, and celebrity partnerships. Through corporate partnerships, Ketto partners with companies to support social causes and promote crowdfunding campaigns. Nonprofit partnerships involve collaborating with organizations to raise funds for a specific cause or project. Celebrity partnerships involve collaborating with celebrities to raise awareness and funds for campaigns.
Partnerships contribute to Ketto’s revenue by increasing the number of successful campaigns on its platform. When campaigns are successful, Ketto Business Model earns a percentage of the funds raised through platform fees. Additionally, partnerships enable Ketto to offer customized marketing and promotion services to campaigners, which can be monetized.
Examples of successful partnerships include:
Ketto has partnered with GiveIndia, a nonprofit organization that aims to alleviate poverty in India, to support various campaigns. Through this partnership, Ketto offers a platform for GiveIndia to showcase its campaigns and attract more donors.
B. Dream Girl Foundation
Ketto has partnered with Dream Girl Foundation, a nonprofit organization that provides education and support to underprivileged girls in India, to raise funds for its projects. Through this partnership, Ketto has helped to raise funds for various initiatives such as building a computer lab and providing education scholarships.
C. Farhan Akhtar
Ketto has partnered with Farhan Akhtar, a Bollywood actor and director, to support various social causes. Through this partnership, Farhan Akhtar has promoted various campaigns on Ketto’s platform and encouraged his followers to donate.
In summary, partnerships are a critical component of Ketto business model and contribute to its revenue by increasing the success of campaigns on its platform. Ketto’s partnerships include corporate partnerships, nonprofit partnerships, and celebrity partnerships, and have resulted in successful campaigns for various social causes.
Crowdfunding fees are charged on each donation made to a campaign on Ketto’s platform. Platform fees are charged to campaigners for using Ketto’s platform, which includes access to various tools and features to create and promote their campaigns. Ketto Business Model also provides marketing and promotion services to campaigners, which can be monetized through premium services. Finally, Ketto has formed partnerships with various organizations to support crowdfunding campaigns and increase their visibility.
Through these revenue streams, Ketto has established itself as a leading crowdfunding platform in India, raising millions of dollars for various social causes and projects. Ketto’s success can be attributed to its user-friendly platform, marketing and promotion strategies, and partnerships with organizations and celebrities.